Every business should take advantage of the fact that potential customers visit their website. Providing some formfor customer interaction can be quite beneficial to your business.

Voluntary customer data can be collected through the use of newsletter subscriptions, contest entry forms, promotional giveaways, guest book, etc. However, each of these methods requires some action on the part of the customer (such as filling out a form) and some reaction on the part of the business website (such as storing that data and/or emailing it to the business contact for later processing). Creation and deployment of these features will increase the initial creation costs of the website and maintenance of the data collected will also increase the associated maintenance costs. Creation costs for the Interactive Storefront Website range from $1000 to $2000 dollars and maintenance fees typically run $200-$500 per month.